Ysaa · your social artificial assistant
Speculative design about virtual identities and personalized artificial intelligence
Speculative Design, Bachelor Thesis
Algorithms decide which search results we get on Google, which posts are interesting for us in our Twitter feed and who we should add as friend on Facebook. Social bots regulate attention in form of likes and are able to affect political sentiments. Personal data has become a currency und is continuously recorded, saved, analyzed and sold to third parties.
Every one of us has numerous online profiles, which contain a huge amount of personal data. What are those profiles on social media revealing about us? What are the differences between these virtual identities and could you distinguish them from the real self? Could an artificial intelligence take over these profiles, would somebody notice and what societal consequences would have such a development?
Ysaa pretends to do exactly these things by reading the user’s online profiles and activities, analyzing them and finally imitating them with the help of deep learning. Ysaa promises a digital detox as she stays active while the user gets time for other things.
Do you confide your profiles to Ysaa? What do your virtual identities in social media mean to you? Are you content to grant Ysaa access to your most personal data to come off your smartphone and to have more time for your real life? Register yourself now on bit.ly/YsaaBeta.
This project is my bachelor’s thesis in which I created a fictional product called Ysaa which basically pretends to take over social profiles using artificial intelligence. My intention was to provoke people to think about data, privacy and social media. Surprisingly many people believed that Ysaa was an actual product but also reacted highly skeptical.
Visit Ysaa on Facebook and Instagram. You can also download the full documentation here (only in German).
Braunschweig University of Art, January 2018