{"id":142,"date":"2018-04-14T18:56:27","date_gmt":"2018-04-14T16:56:27","guid":{"rendered":"http:\/\/farinahamann.alfahosting.org\/?p=142"},"modified":"2018-05-14T13:06:27","modified_gmt":"2018-05-14T11:06:27","slug":"ysaa","status":"publish","type":"post","link":"https:\/\/farina-hamann.de\/en\/ysaa\/","title":{"rendered":"Ysaa \u00b7 your social artificial assistant"},"content":{"rendered":"
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Ysaa \u00b7 your social artificial assistant<\/h1>\n

Speculative design about virtual identities and personalized artificial intelligence<\/h2>\n

Speculative Design, Bachelor Thesis<\/h3>\n

Algo\u00adrithms decide which search results we get on Google, which posts are inte\u00adres\u00adting for us in our Twit\u00adter feed and who we should add as friend on Face\u00adbook. Social bots regu\u00adlate atten\u00adtion in form of likes and are able to affect poli\u00adti\u00adcal senti\u00adments. Perso\u00adnal data has become a curr\u00adency und is conti\u00adnuously recor\u00added, saved, analy\u00adzed and sold to third parties.<\/p>\n

Every one of us has nume\u00adrous online profiles, which contain a huge amount of perso\u00adnal data. What are those profiles on social media reve\u00adaling about us? What are the diffe\u00adren\u00adces between these virtual iden\u00adti\u00adties and could you distin\u00adguish them from the real self? Could an arti\u00adfi\u00adcial intel\u00adli\u00adgence take over these profiles, would some\u00adbody notice and what socie\u00adtal conse\u00adquen\u00adces would have such a deve\u00adlop\u00adment?<\/p>\n

Ysaa pretends to do exactly these things by reading the user\u2019s online profiles and activi\u00adties, analy\u00adzing them and finally imita\u00adting them with the help of deep learning. Ysaa promi\u00adses a digi\u00adtal detox as she stays active while the user gets time for other things.<\/p>\n

Do you confide your profiles to Ysaa? What do your virtual iden\u00adti\u00adties in social media mean to you? Are you content to grant Ysaa access to your most perso\u00adnal data to come off your smart\u00adphone and to have more time for your real life? Regis\u00adter yours\u00adelf now on bit.ly\/YsaaBeta<\/a>.<\/p>\n

This project is my bachelor\u2019s thesis in which I crea\u00adted a fictio\u00adnal product called Ysaa<\/em> which  basi\u00adcally pretends to take over social profiles using arti\u00adfi\u00adcial intel\u00adli\u00adgence. My inten\u00adtion was to provoke people to think about data, privacy and social media. Surpri\u00adsin\u00adgly many people belie\u00adved that Ysaa was an actual product but also reac\u00adted highly skep\u00adti\u00adcal.<\/p>\n

Visit Ysaa on Face\u00adbook<\/a> and Insta\u00adgram<\/a>. You can also down\u00adload the full docu\u00admen\u00adta\u00adtion here<\/a> (only in German).<\/p>\n

 <\/p>\n

Braun\u00adschweig Univer\u00adsity of Art, Janu\u00adary 2018<\/em><\/p>\n<\/div>\n

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